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Real-Time AI Sales Coaching

Make every rep sell like your best rep.

Live AI coaching that gives managers their time back, upskills every rep to your best rep's level, and helps your team close more deals.

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Daniel Shand, Co-founder of SalesSage
“We believe selling shouldn't require a sales degree. If you're great at what you do, you should have tools that support you — and we're building that tool to make that happen.”

Daniel Shand

Co-founder, SalesSage

40+ years selling, teaching, and building sales-training courses

What is SalesSage

A live in-call AI sales coach for B2B teams.

SalesSage joins Zoom, Google Meet, and Microsoft Teams meetings to surface battle cards, objection cues, and buying-signal alerts in real time — during the customer conversation, not after it. Pre-call research from your CRM and the web. Notes, next steps, and deal-stage changes pushed back to HubSpot or Salesforce when the call ends.

Category

Sales & RevOps Enablement

Real-time prompts that change what happens on the call — not a manager review queue after the deal is lost.

Built for

Teams struggling to ramp new sales reps

B2B sales orgs where new hires take months to contribute and the number still rides on a handful of top performers.

Outcome

Ramp in weeks, not months

New reps run live-coached calls from day one and hit quota in their first month instead of their fifth.

Coaching shouldn't eat your manager's week

Your managers want to coach. They want to develop the team. But they spend their week in review queues and 1:1s — and the reps are still figuring it out alone on the next live call.

Managers are stretched thin

They can't sit in on every call. Ride-alongs and scorecards eat hours that should go to strategy, hiring, and pipeline. The reps who need help most get it least.

Your top reps' playbook stays with them

What makes them great — the framing, the timing, the right follow-up question — never transfers to the rest of the team. New hires take three to six months to ramp, and most never reach the top rep's level.

Deals slip in moments reps can't handle

A pricing objection, a competitor name, a buying signal that goes unanswered. Small moments, real revenue. By the time the manager sees the recording, the deal is already gone.

What we're building

Three things every sales leader wants: time back, stronger reps, more revenue

SalesSage is the live coaching layer plus the training, practice, and team intelligence around it. Built for VPs of Sales, RevOps leaders, and founders who need a team that doesn't depend on one or two top reps to hit the number.

Building Now

AI Coach

Real-time guidance during your calls — what to say, when to say it, and how to close.

Building Now

Sales Training

On-demand courses designed for people who aren't salespeople — learn at your pace.

Building Now

Practice Arena

Rehearse tough conversations with AI buyers before the real call.

Available

White Glove Support

Hands-on onboarding, playbook tuning, and a named CSM who works the floor with your reps until coaching sticks.

Coming Soon

Market Intelligence

Every sales call is a data point. See what objections keep surfacing, which competitors get mentioned, and what your market actually wants.

Future

Events

Live training cohorts, regional meetups, and an annual in-person conference for SalesSage teams and the people who lead them.

Walk into every call prepared

Before the call starts, SalesSage pulls the deal stage and history from your CRM, researches the prospect online, and surfaces what matters most — so your rep walks in knowing exactly how to move the deal forward.

Automatic prospect + CRM research

Pulls deal stage, owner, and history from your CRM, plus live web research on the prospect — ready before you dial.

Personalized talking points

Suggestions tailored to what this specific prospect cares about.

Confidence before the call

No more scrambling to Google someone five minutes before a meeting.

Meeting Prep

Quick intel before your call

Ready
Decision Maker
  • VP Sales — evaluating SalesSage for a 25-person SDR team
  • Prefers data over demos. Asks hard questions.
  • Cares most about ramp time and quota lift.
Company Signals
  • Series B SaaS · 340 employees · Boston, MA
  • Stack: Salesforce + Outreach + Gong
  • Hiring 8 SDRs this quarter — ramp pressure is real
Suggested Play
  • Lead with the “weeks not months” ramp stat — it's their pain.
  • Reference the Atlas Robotics case study (same stack).
  • Tee up the MEDDIC scorecard before the close.

Pulled from your CRM + the prospect's LinkedIn and company site

Never freeze when they push back

The moment a prospect raises an objection, SalesSage shows the rep exactly what to say — phrased in your team's voice. Three real moments from a typical call:

Price objection

They say

"That's more than I was expecting to pay."

You respond

"I hear you. Before we talk price — what would have to be true for this to be worth it? Let me show you what's included and how teams your size usually see payback in under 90 days."

Reframes from cost to ROI

Timing hesitation

They say

"I'm not sure this is the right time."

You respond

"Makes sense — timing matters. What would need to change for this to feel like the right quarter? If we can solve those things now, would you rather start now or wait?"

Uncovers the real blocker

Comparison shopping

They say

"I'm getting a few other quotes first."

You respond

"Smart move. What are the top two or three things you're using to compare? I want to make sure the pricing I send over actually maps to what you care about — not generic line items."

Wins the criteria conversation

Know when they're ready to say yes

Most people miss the moment a prospect is ready to commit. SalesSage spots buying signals you might overlook — so you know exactly when to ask for the business.

Buying signal detection

AI recognizes when prospects shift from browsing to buying — in real time.

Timing nudges

Get a gentle prompt when it's time to ask for the commitment.

Conversation momentum

Track whether the call is heading toward a close or going sideways.

Live Call Insights

LIVE
Interest Level

Asked about pricing and timeline

Very High
Ready to Decide

Mentioned wanting to start soon

Yes
Budget Aligned

No pushback on range mentioned

Likely
Next Step

Send a proposal today

Propose
Coach says:

They're interested and ready to move. Ask: “Would you like me to put together a proposal so you can see exactly what this looks like for your project?”

Your CRM updates itself

Notes, next steps, deal stage changes, follow-up drafts — pushed straight to HubSpot or Salesforce the moment the call ends. No more end-of-day CRM hygiene. No more deals stuck in the wrong stage because nobody updated them.

Auto Call Notes

Summaries, key points, and decisions logged to the deal record — no rep typing required.

Next Steps to CRM

Commitments captured during the call become tasks on the deal — assigned, dated, in HubSpot or Salesforce.

Stage + Field Updates

Deal stage, MEDDIC fields, and pipeline signals updated automatically based on what was said on the call.

Follow-up Drafts

AI-written follow-up emails ready to send, with the right docs attached and the deal record logged.

Pre-launch · Founding pricing locked

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Waitlist members get first-batch access, founding per-seat pricing for life, and a 30-minute setup call with our team. Free early access. No credit card.

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The right doc, at the right moment

When a prospect asks about pricing, compliance, or integrations — SalesSage surfaces the matching documentation instantly. No searching, no tab-switching, no “I'll send that after the call.”

Surfaces as it's mentioned

AI detects the topic in real time and pulls the right document into your rep's coaching panel.

Sent to the prospect during the call

Docs are automatically included in a follow-up email that goes out while the meeting is still happening.

Always the right version

No more outdated PDFs. SalesSage always pulls from your current, approved document library.

Live Document Feed

LIVE
Detected: “API integration”

API Integration Guide v3.2

PDF · Updated 2 days ago

Sent
Detected: “security compliance”

SOC 2 & Security Overview

PDF · Updated 1 week ago

Sent
Queued: “case study”

Enterprise Case Study — Acme Corp

PDF · Updated 3 days ago

Ready
Coming Soon · AI Document Studio

Every proposal & deck, tailored to the buyer

Hand SalesSage your template library — proposals, pitch decks, ROI calculators, security one-pagers. Tell the AI chat who the customer is. It generates a custom version pulled from everything the coach learned on the calls — pain points, quoted dollar amounts, named stakeholders, decision criteria.

Bring your own templates

Upload your proposal master, your pitch deck, your one-pager library. The AI learns your brand, voice, and structure.

Chat your way to a custom doc

“Draft a proposal for Acme. Lead with the ramp-time ROI. Use the MEDDIC fields we covered. Add the SOC 2 page.” You get a finished doc in seconds.

Pulled from the actual calls

The studio reads everything the coach captured — pain points, dollar amounts, who said what — so the doc reads like you wrote it after the meeting.

Document Studio
Future feature

Draft the Acme proposal. Lead with the ramp-time ROI. Use the dollar amounts they shared on call 2. Attach the SOC 2 one-pager at the end.

Drafting from your master proposal template. Found 3 relevant context points from the Acme calls:

  • Ramp pain: 4 hours/rep/week
  • Quoted spend: $180K/yr
  • Champion: VP Sales (Maria)
Acme — Custom Proposal.pdfReady

Running your MEDDIC scorecard

Supported
M

Metrics

Quantified pain — 4h/week per rep on manual CRM

E

Economic Buyer

VP Sales (confirmed on call 2)

D

Decision Criteria

Live coaching · CRM sync · per-seat pricing

D

Decision Process

In progress

Procurement review · 2-week pilot · CRO sign-off

I

Identified Pain

Up next

Surface next: ramp time pain (mentioned in call 1)

C

Champion

Up next

Confirm: who else needs to be in the room?

Supports the framework you already use

MEDDIC. SPICED. BANT. Sandler. Your own custom playbook. SalesSage runs every call against the methodology your team already trained on — so reps don't have to translate between “the framework” and “the AI tool.”

MEDDICMEDDPICCSPICEDBANTSandlerChallengerYour own

Run your scorecard on every call

Reps see which methodology fields are covered live and which still need answers — managers see the same view at the deal level.

No new vocabulary to learn

Your training material, your stages, your scorecard labels — SalesSage uses your team's language, not generic AI-speak.

New hires inherit the framework

The methodology lives in the coach, so a brand-new rep runs the same plays as a tenured one from call one.

Cut ramp time from months to weeks

Most new reps take 4–6 months before they hit quota alone. With SalesSage in their ear from day one, the same rep closes deals inside their first two weeks of calls. Here's the same six-month calendar with and without the coach.

✗

Without SalesSage

First full quota month: Month 5

Wks 1–4 Onboarding
Wks 5–16 Shadowing & slow ramp
Wks 17+ Productive
✓

With SalesSage

First full quota month: Month 2

Wks 1–2 Onboarding
Wks 3–4 Shadowing top reps
Wks 5–6 Certification to sell
Wks 7+ Closing alongside reps

~12 wks

faster to first full quota month

2×

more productive weeks in the first six months

Day 1

the coach is in the rep's ear on every call

Picture your next call with a coach in your ear

The objection script appears the moment they push back. The competitor battle card surfaces the second a rival is named. The follow-up email is drafted before the call ends. No awkward silence. No “I'll get back to you” that never happens.

Works with your existing tools

Google Meet
Zoom
Microsoft Teams
SalesforceSoon
HubSpotSoon

Ready to sell like the best sales reps?

Join business owners who are tired of losing deals they should be winning. Get early access and founding member pricing.

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